IQOS Apple Vision Pro
- IQOS
- XR design, Product design, Motion design
We developed a creative concept for IQOS to vividly present new devices and flavors at international events. The solution was an immersive wow-experience in Apple Vision Pro: users could not only see the products in a premium presentation but also interact with them in a mini-game format.
The project premiered at Formula 1 in Baku and generated major audience interest. It has since been successfully used at events worldwide, effectively engaging users and attracting new partners.
- XR design
- Product design
- Motion design
- Event experience